Joe & the Juice is a Denmark based global brand representing a contemporary food and beverage culture centered around healthy living, movement, and social interaction. One of the brand’s key locations in Türkiye, the Joe & the Juice Nisantasi Flagship Store, was designed and delivered by Toros and Partners in close collaboration with the brand’s Copenhagen headquarters, in line with its global design principles.
The distinctive urban identity and social character of Nisantasi played a defining role in shaping the design approach. The store was conceived as an open, welcoming space that connects seamlessly with the street life of the neighborhood. Rather than functioning solely as a retail space, Joe & the Juice Nisantasi positions itself as a natural extension of everyday life in the district.
One of the project’s prominent features is the backyard area, where custom-designed sunshade systems enhance outdoor use and create a comfortable, year-round social environment. This outdoor space supports Joe & the Juice’s culture of gathering and interaction, offering a relaxed setting that remains closely connected to the city.
Inside the store, wall surfaces narrate the Joe & the Juice brand story, translating the company’s origins, values, and lifestyle into a spatial experience. These graphic and narrative elements strengthen the emotional connection between the brand and its users, transforming the interior into an experiential environment rather than a purely functional one.
Material selection played a key role in defining the store’s identity. Marazzi ceramic surfaces, used on both the facade and interior spaces, contribute to the architectural character of the project. These materials support the refined yet contemporary atmosphere of Nisantasi while aligning with the global design language of Joe & the Juice.
The open-plan layout reinforces the relationship between the bar and the user, while varied seating arrangements respond to the social rhythm of the neighborhood. The store functions as an active meeting point throughout the day, accommodating different user profiles and modes of use.
The Joe & the Juice Nisantasi Flagship Store brings together the brand’s focus on healthy living and social engagement with the unique urban character of Nisantasi. The project stands as a considered example of store and food and beverage interior design in Istanbul, shaped through contextual sensitivity and a balanced design approach.
Designed by Toros and Partners, Joe & the Juice Nisantasi reflects the studio’s experience in working with global brands and adapting international design standards to local urban contexts. The project forms part of Toros and Partners’ broader practice of delivering brand-oriented interior architecture projects in Türkiye and across different geographies.
Other Projects
